WELCOME TO STORY BRIDAL & TUXEDO

Experience the convenience of one stop shopping all of your formal wear needs in one place, right here in the heart of Kentucky.

Story Bridal + Tuxedo was reinvented after being formerly known as Geno’s (after 19 years) and has been intentionally crafted to provide prestigious service in the areas of Bridal, Pageant, Prom & Menswear. We offer a wide variety of style, fit, size, brand, and affordability.

Story Bridal + Tuxedo is where imagination meets reality, attire for life’s finest moments.

We may only be a page in this chapter of your life for whatever special event you may be shopping for, but we are proud to apart of your STORY.

XOXO,

STORY BRIDAL + TUX

 Every Style Has a Story… Find Yours Here 

  • THE BRIDAL COLLECTION

    Your Forever Starts Here

    From dreamy lace and romantic details to sleek, modern silhouettes, your yes dress is waiting! Whether you're a classic bride, a boho beauty, or a little bit of both, we're here to help you find the gown that feels perfectly YOU.

    A Little Something for Every Bride

    Sizes 0–30

    Gowns $99–$2,300

    Accessories, Veils, Jewelry & Shoes

    Ready to Wed Off-the-rack gowns

    Fall in love with our beautiful selection of wedding gowns, including stunning off-the-rack styles ready to take home the same day!

    Explore Wedding Gowns 

  • THE PROM + PAGEANT COLLECTION

    Your Moment to Sparkle

    All eyes on YOU, gorgeous! From show-stopping sparkle and dreamy ball gowns to sleek silhouettes and pageant-worthy glam, we've got the dress to make your entrance unforgettable.

    With 600+ gorgeous gowns to choose from, finding your main-character moment has never been more fun!

    Price Range $99–$899

    Designers We Love

    Ava Presley

    Ashley Lauren

    La Femme

    Clarisse

    Alyce

    Tiffany Designs

    Dave & Johnny

    Amelia Couture

    Exclusive Private Labels

    Explore Prom + Pageant 

  • THE SUITS + TUXEDOS COLLECTION

    Suit Up. Stand Out.

    Because looking sharp never goes out of style!

    From timeless tuxedos to modern suits, we've got the perfect look for grooms, groomsmen, prom dates, and every gentleman with somewhere special to be.

    Whether you're looking to rent or own, we'll help you find the perfect fit, style, and finishing touches for your big moment.

    Tuxedos to Rent or Purchase

    Suits to Rent or Purchase

    Shirts, Shoes & Accessories

    Color Match Collections

    Professional Fittings

    Groom Previews

    Styles start at $99

    From "I do" to making an entrance, we've got you covered!

    Explore Suits + Tuxedos  

  • THE EVENING + SOCIAL OCCASION COLLECTION

    Dressed to Impress. Destined to Shine.

    Because every special occasion deserves a little extra glam! From elegant mother-of-the-bride and mother-of-the-groom gowns to fabulous cocktail dresses and show-stopping evening wear, we've got the perfect look for every celebration.

    Whether you're celebrating a wedding, attending a gala, or dressing up for a fabulous night out, we'll help you find a look that's flattering, fashionable, and perfectly YOU!

    Mothers' Gowns

    Evening Wear

    Cocktail Dresses

    Social Occasion

    Explore Evening + Social Occasion  

Hey Gorgeous, Welcome to Our Story! ♡

Where Everyone Belongs & Every Story Deserves to Shine!

At Story Bridal & Tuxedo, we believe fabulous fashion is for EVERYONE—every style, every size, every budget, and every beautiful story!

We're a girl gang of fashion-loving, laughter-sharing, slightly goofy gals with a serious passion for all things bridal, prom, pageant, suits, tuxedos, and everything fabulous in between!

But we're so much more than pretty dresses and sharp suits. We're your personal hype girls, fashion experts, biggest cheerleaders, and maybe even your new besties!

Our experienced team is here to make shopping for life's biggest moments feel fun, comfortable, stress-free, and ALL about YOU! Whether you're saying "I do," getting ready to dance the night away, stepping into the spotlight, or celebrating someone you love, we're here to help you look amazing and feel even better.

Proudly locally owned and operated, Story Bridal & Tuxedo is more than just a boutique. It's a place where memories are made, confidence is celebrated, and every customer becomes part of our story.

Because at the end of the day, it's not just about what you wear…

It's about how you feel, the memories you make, and the STORY you tell. ✨

Come as you are. Leave feeling fabulous.

Come See Us, Gorgeous!

Story Bridal & Tuxedo

141 Towne Drive
Elizabethtown, KY

Call Us: 270-360-1211

Boutique Hours

Monday–Friday: 12 PM – 6 PM
Saturday: 10 AM – 5 PM
Sunday: Closed

We can't wait to be part of YOUR STORY! ♡